Hey, marketing geeks! Double branding sucks.

Linksys by Cisco. Pelco by Schneider Electric. Even APC by Schneider Electric. And now as I look at a bottle of water, I see “Crystal Geyser by CG Roxane”. This all friggin’ sucks, and you marketing geeks probably want to know how it’s impacting your brand image. Badly. When I see “by” in the name, […]